Conversion Rate Optimization
Analysis and optimization of the customer journey, product pages, and key conversion points.
Shopify CROFounder
Edin Dzafic
Founder of Jafar Growth – Shopify CRO & E-Commerce Growth
I have been working hands-on in e-commerce for several years – starting with my own DTC brands, and today focusing on conversion rate optimization, AOV growth, and Klaviyo retention for existing Shopify stores. My focus: more revenue from existing traffic.
- Shopify
- CRO
- AOV
- Klaviyo
- E-Commerce Growth
- DTC
Founder Story
My Background
My path in e-commerce began with sneaker reselling at the age of 13. Over the years, this grew into a deeper interest in online retail, my own DTC projects, and e-commerce startups.
Today I use this hands-on experience at Jafar Growth to help existing online stores grow in CRO, AOV, Shopify, and retention.
Journey
From my own e-commerce to Jafar Growth
- 01
First E-Commerce Projects
Early hands-on experience with online business and my own digital projects.
- 02
DTC Brands
Building and running my own fashion, lifestyle and e-commerce stores, gaining practical experience across the entire customer journey.
- 03
E-Commerce Startups
Working on several e-commerce projects and startups across different categories – including food, supplements, and home & living.
- 04
Growth & Consulting
Supporting existing e-commerce brands with a focus on Shopify, conversion, AOV, retention, and sustainable revenue growth.
- 05
Jafar Growth
Founding and building Jafar Growth as a specialized growth partner for e-commerce brands.
Expertise
What I work on
Shopify
Store optimization, relaunches, migrations, landing pages, and technical implementation.
Shopify AgencyAOV Optimization
Bundles, upsells, cross-sells, offers and other measures to increase average order value.
AOV OptimizationKlaviyo & Retention
Flows, segmentation, customer lifecycle, and systematic activation of existing customers.
Klaviyo AgencyLanding Pages
Conception of conversion-focused landing pages, from research and Figma to implementation.
Conversion OptimizationE-Commerce Growth
A holistic view of traffic, conversion, AOV, retention and profitability.
E-Commerce AgencySelected Work
Selected e-commerce experience
Besides my own e-commerce projects, I now work with existing brands on Shopify, CRO, migrations, and growth.
Own DTC Brands
Building and running my own Shopify stores in fashion and lifestyle – from product and store to marketing.
E-Commerce Startups
Projects in food, supplements, and home & living, covering store, conversion, and customer journey.
Jafar Growth Cases
Work on CRO, AOV, and Klaviyo for existing Shopify brands – documented on the Jafar Growth website.
View casesPerspective
How I look at e-commerce
More traffic isn't automatically the best answer to growth. Substantial revenue potential often already exists within current traffic, the cart, and the existing customer base.
That's why I don't look at growth in isolated channels. Conversion rate, AOV, retention, customer experience, and acquisition need to work together economically.
Social
Follow the journey
I share insights on e-commerce, Shopify, CRO, growth, and behind-the-scenes at Jafar Growth.
More revenue from existing traffic.
With Jafar Growth, I help e-commerce brands systematically improve their conversion rate, AOV, and retention.